When you become the advertiser

I love this commercial. Not because I love Midas, or I have fond memories of my years turning wrenches. Although I do have many fond memories of working as a mechanic and that bay at J&S Service Station back in Ottawa, but I digress.

I love this commercial because it sums up so clearly and succinctly why social media is important in today’s world. It shows clearly the power of social media and peer-to-peer communication, and it also shows what is commonly referred to as brand evangelism, as the customers become the means of advertising your business, services or dare I say your church.

In today’s age most people will Google you first but then also ask for recommendations from their peers. Simply put, it is now a rarity that people will just walk into your building to give you a try, whether you are a mechanic or a church.

Developing a web presence is no longer a luxury, but also what is becoming increasingly clear, as seen by this Midas commercial, is that failing to have a social media presence will leave you and your church years behind.

Eric Qualman describe the ROI on social media simply as this, “your business will still exist in 5 years.” While I think perhaps he is being a wee bit of a sensationalist, he does allude to a very good point. Social media and peer-to-peer communication is the new frontier of advertising. Through social media one is able to build trusting relationships were your own people would be willing to recommend you to their friends.

The growth of your church through social media, therefore, is not about one person, a young priest who Tweets or uses Facebook or Google+ well. It actually becomes about a community, and about all people of the church taking on the role of evangelist and living into the Great Commission.

And that more than anything, is why I love what this commercial and what social media represents.

Proof Texting

Stretching all the way back to Augustine in the fourth and fifth centuries the very idea of proof texting, the idea that any one verse or group of verses ought to be literally understood or to be interpreted in isolation from other scriptural texts, was seen as poor practice, poor interpretation, poor scholarship and poor biblical study.

Augustine calls the practice sinful.

Augustine and the early church fathers believed that isolating chapter and verse was detrimental to the understanding of scripture in general, and in particular could lead to the abuse of scripture and God’s word. They proposed and taught that when reading and applying scripture to life’s many situations one ought to never isolate chapter and verse. Instead one ought to interpret scripture as a part in relation to the whole.

The danger lies in taking isolated passages as God’s law, immutable and unchanging. Yet, this is not Christian practice as evidenced from our early beginnings and the writings of St Paul. Christians believe that a new law and new relationship with God was inaugurated with Jesus Christ. It is for this reason that Christians do not practice the 613 Torah laws.

As Christians we speak of the New Covenant, instead of the Old Covenant.

This of course does not stop proof texting.

Both the Old Testament and the New Testament are often abused in this manner. Many individuals use chapter and verse from the New Testament as means of providing illustrations in isolation of what we ought to do, or what God expects of us.

For example, an often cited passage against homosexuality is Romans 1:26-32

For this reason God gave them up to degrading passions. Their women exchanged natural intercourse for unnatural, and in the same way also the men, giving up natural intercourse with women, were consumed with passion for one another. Men committed shameless acts with men and received in their own persons the due penalty for their error.

And since they did not see fit to acknowledge God, God gave them up to a debased mind and to things that should not be done. They were filled with every kind of wickedness, evil, covetousness, malice. Full of envy, murder, strife, deceit, craftiness, they are gossips, slanderers, God-haters, insolent, haughty, boastful, inventors of evil, rebellious towards parents, foolish, faithless, heartless, ruthless. They know God’s decree, that those who practice such things deserve to die—yet they not only do them but even applaud others who practice them.

In isolation this passage seems to condemn homosexuality and when this passage is lifted out of the whole of Paul’s letter to the Romans, the New Testament and the bible, it would indeed be pretty damning. Yet if we continue to read we discover that Paul says something else entirely:

Therefore you have no excuse, whoever you are, when you judge others; for in passing judgment on another you condemn yourself, because you, the judge, are doing the very same things. (My emphasis)

Judging others is equated with all other sins against the Father. Paul’s point seems to be that God is the only judge and when we, humans, judge one and another we sin.

Therefore one could conclude that the point Paul is trying to make is about judgment and not about homosexuality. Perhaps homosexuality is simply a means to illustrate how the sin of judgment is most heinous.

Now I realize that providing an example of proof texting surrounding homosexuality is a charged issue and I suspect I will receive a few comments on it, so let me approach it from a slightly different perspective and with a different issue.

Genesis 9:24-27 says:

When Noah awoke from his wine and knew what his youngest son had done to him, he said,
‘Cursed be Canaan;
lowest of slaves shall he be to his brothers.’
He also said,
‘Blessed by the Lord my God be Shem;
and let Canaan be his slave.
May God make space for Japheth,
and let him live in the tents of Shem;
and let Canaan be his slave.’

The descendants of Canaan, Africans, were subject to slavery and the slavery was defended as God’s punishment according to scripture. Slave traders, the American South and even the British Empire relied upon this interpretation to maintain the slave system, isolating this passage from the rest of scripture. Ignored were the passages where God sets his people free, reconciles his people and leaves the temple and Holy Jerusalem to be with his people in slavery and exile.

Proof texting, as we can see, is very dangerous and can lead to all kind of abuses of God’s word including maintaining systems of oppression, domination and violence, like chauvinism, sexism, patriarchies, nationalism, militarism and such. Isolating chapter and verse creates and breeds misunderstanding about what we do as Christians and what God wants for us. And this misunderstands then continues in the world with people we seek to engage with and bring the Good News of Jesus Christ too.

Here I am thinking of Richard Dawkins at the moment and many in the new atheist movement. Many times I encounter people, atheists of this particular variety, who engage me in conversations in an attempt to educate me as to what I believe (somehow I didn’t know before but luckily they have arrived to let me know). Often passages, chapter and verse, are quoted. The claims of course are proof texting claim.

The argument goes that because the bible is the word of God, whether literal or inspired, depending on your theological bent, that every phrase and every word in the bible is somehow immutable and unchanging, even though it has been translated many times. Yet, if one is to read the whole and not the part, we see that God does in fact change his mind many times; He remembers his people and inaugurates a New Covenant through Jesus Christ.

Proof texting, whether used as an attack against Christianity or used by Christians themselves to justify actions or behaviors creates misunderstanding and is very dangerous. And as St Augustine stated so many years ago, it is poor scholarship, poor biblical studies and a sin.

So the next time that someone quotes a passage to you, chapter and verse, stop, and ask what the next verse is and if it might be important also.

Social Media Etiquette

Sometimes etiquette is lost online, in social media and through new media channels. While I am far from Emily Post and an expert, I have noticed some disturbing trends recently on different social media platforms.

So here are a couple of helpful tips (I hope) on how to foster community and practice good etiquette on the inter-webs for churches, their priest and others.

Profile Pics

  1. Never use a logo personally. Sure, it can work for a company or institution, but for a person, not so much. It is not like I can shake hands with a church logo or the Nike swoosh.
  2. South Park and other cartoon renditions are cute, but rather juvenile. Remember your picture will say much about how people see you. Now this doesn’t mean a little playfulness isn’t okay, just be aware if your profile picture is a cartoon character don’t be surprised if people don’t take you seriously.
  3. A picture is worth a thousand words. Make sure your profile pic or your church’s says what you want, old and traditional, fun and interesting, modern and thoughtful…your decision.

Friending

  1. Contrary to popular belief, you do not have to friend someone if they send you a request. For instance, you don’t have to give your telephone number to just anyone. So why are you giving it or “friending” a long lost “friend” from grade 3. Are you seriously going to engage with them?
  2. If you decide to unfriend someone, cool, but don’t announce it.
  3. For churches, priest and pastors out there, it is okay to friend and follow each other…in fact, one could say that being social, friends and helping each other is building up the kingdom of God. So go for it! They are not competition.

Conversation

  1. Always give credit where credit is due. Sure we want to look like the hippest person out there, but always tag back to where you saw something interesting. In academia this is sighting your sources. In social media, it is just polite to give a shout out to the person who found that great video, picture or quote. Don’t worry you will look cool by association. By not giving credit, you run the risk of angering the person and being unfriended, and losing your source for cool links to pass on.
  2. If you are talking about someone, give him or her a shout out and link back to them, either to their Facebook or Blog (or both), so that others may find this wonderful person you are speaking about. Hence the whole social media thing.
  3. Speaking of links…when possible, link back. This matters for other peoples Google juice and helps them out. Do for others and they will do for you.

I realize this is a short list of social media etiquette for churches, priest and pastors. And it is by no means exhaustive. In fact, I am sure I missed something obvious. But following these simple rules should help out on social media and help increase your scope and deepen your friendships online.

Priestly Duties

What should a priest be?
All things to all -
male, female and genderless
What should a priest be?
reverent and relaxed
vibrant in youth
assured through the middle years
divine sage when ageing

What should a priest be?
accessible and incorruptible
abstemious, yet full of celebration,
informed, but not threateningly so,
and far above
the passing soufflé of fashion

What should a priest be?
an authority on singleness
Solomon-like on the labyrinth
of human sexuality
excellent with young marrieds,
old marrieds, were marrieds, never
marrieds, shouldn’t have marrieds,
those who live together, those who live
apart, and those
who don’t live anywhere
respectfully mindful of senior
citizens and war veterans,
familiar with the ravages of arthritis,
osteoporosis, post-natal depression,
anorexia, whooping-cough and nits.

What should a priest be?
all-round family person
counsellor, but not officially because
of the recent changes in legislation,
teacher, expositor, confessor,
entertainer, juggler,
good with children, and
possibly sea-lions,
empathetic towards pressure groups

What should a priest be?
on nodding terms with
Freud, Jung, St John of the Cross,
The Scott Report, The Rave Culture,
The Internet, the Lottery, BSE, and
Anthea Turner,
pre-modern, fairly modern,
post-modern, and, ideally,
Secondary-modern -
if called to the inner city

What should a priest be?
charismatic, if needs must,
but quietly so,
evangelical, and thoroughly
meditative, mystical, but not
New Age.
Liberal, and so open to other voices,
traditionalist, reformer and revolutionary
and hopefully, not on medication
unless for an old sporting injury.

Note to congregations:
If your priest actually fulfills all of the above, and then enters the pulpit one Sunday morning wearing nothing but a shower-cap, a fez, and declares: ‘I’m the King and Queen of Venus, and we shall now sing the next hymn in Latvian, take your partners, please’. –
Let it pass.

Like you and I,
they too sew the thin thread of humanity,
Remember Jesus in the Garden -
beside Himself?

So, what does a priest do?
mostly stays awake
at Deanery synods
tries not to annoy the Bishop
too much
visits hospices, administers comfort,
conducts weddings, christenings -
not necessarily in that order,
takes funerals
consecrates the elderly to the grave
buries children, and babies,
feels completely helpless beside
the swaying family of a suicide.

What does a priest do?
tries to color in God
uses words to explain miracles
which is like teaching
a millipede to sing, but
even more difficult.

What does a priest do?
answers the phone
when sometimes they’d rather not
occasionally errs and strays
into tabloid titillation,
prays for Her Majesty’s Government

What does a priest do?
tends the flock through time,
oil and incense,
would secretly like each PCC
to commence
with a mud-pie making contest
sometimes falls asleep when praying
yearns, like us, for
heart-rushing deliverance

What does a priest do?
has rows with their family
wants to inhale Heaven
stares at bluebells
attempts to convey the mad love of God
would like to ice-skate with crocodiles
and hear the roses when they pray.

How should a priest live?

How should we live?

As priests,
transformed by The Priest
that death prised open
so that he could be our priest
martyred, diaphanous and
matchless priest.

What should a priest be?
What should a priest do?
How should a priest live?

By: Stewart Henderson, “Priestly Duties: Written for Eric Delve 23.5.96” in Limited Edition (Plover books, 1997).

10 warning signs that your church is in trouble

  1. Attendance drops

    Temporary fluctuation in attendance can be normal over the life of a community. However, steady attrition over time is likely cause for concern. Decreases in attendance normally occur for one (or more) of three reasons.

    • A new leader of the community arrives.
      With a change in leadership comes a time of change when members decide if their commitment to their community will continue with the new leader. While the hope is that a church community is committed to itself, it needs to be acknowledged that at times personality does influence growth and attrition patterns in churches. The arrival of a new leader can lead to a decrease in attendance, at least in the short term.
    • Conflict in a congregation.
      Significant or unresolved conflicts over community direction, issues of worship or a myriad of other possible issues can cause division leading to congregants leaving for greener grass in other parishes.
    • Community Erosion
      Slow and steady decrease in attendance is a subtle but critical warning sign of a troubled parish. Attrition occurs slowly as congregants move, die or leave due to lack of interest or general unfulfillment. This is further compounded by a lack of new growth through new membership or children entering the parish.

    Of the three forms of attrition, the third is the most insidious as it is difficult to recognize and accept. Often problems in programming, community dynamics and leadership remain in place for years until the community reaches the tipping-point and enters into crisis mode. Parish leadership may blind themselves to the problems by refusing to accept responsibility or deflecting blame for the parish’s failures. This is a classic indicator of problems at the leadership level.

  2. Operational fundraising

    All fund raising is for the operational budget. The work of the parish has become the goal of keeping the doors open only, not doing the work of the gospel and the mission to which the baptized are called. When all fund raising is internal and the parish is focused on survival, the reason for being a Christian community is quickly lost.

  3. Disappearing programs

    Lack of interest or lack of volunteers, particularly for fundamental programs – such as Sunday school or fellowship time – indicates attrition and looming problems. Once programs cease, the community has admitted that they are in danger. This is a common early-warning sign that proactive leadership should be aware of when considering ending fundamental programming

  4. Reduction in staff numbers or hours

    When paid positions are eliminated or staff move from full time to ¾ time or ½ time to save money, this can be a sign the community is unable to meet its basic obligations. This warning sign is often seen together with operational fundraising as a last-ditch attempt to keep the doors open. While sometimes shrinking to grow can be a legitimate approach to a struggling parish, this is still a clear warning sign all is not well.

  5. Rapid progression through programs

    Communities that are in panic mode often fall into this pattern. They move quickly from one program to the next looking for a quick fix to their financial and attendance problems. The rapid introduction and progression through programs – often modeled after more successful churches or consultant advice – is often a sign of an impatient and desperate attempt to find a quick fix for the problems of the parish.

  6. Few givers give a lot

    The 80/20 rule applies in most circumstances in communities: 20% of the people do 80% of the work. However, a community dependent on only 20% of its givers is always in danger — even when it can make its budget. An 80/20 community is always one death away from financial crisis. Healthy communities divide the burden while struggling communities rely upon a few individuals. In some cases, this arrangement can lead to further problems as money and politics are closely related. A small concentration of either can spell danger.

  7. Constant or frequent turnover of staff and volunteers

    With constant turnover, effort is often duplicated and resources are wasted. Community identity is always in a state of flux. New directions and new visions are constantly implemented, upsetting the core of the community. Integrating new volunteers into the community is a sign of health, but regular turnover can be a sign of trouble in the parish, whether from politics, past conflicts, or leadership.

  8. Merging or partnering for survival

    Requiring partners to share resources, especially leadership, is an indication of a community that is suffering attrition and is in danger of closing. If a merger or partnership with another community is required to meet basic budget needs, then the community is in serious danger. This is often a Band-Aid solution to immediate problems.

    With no long-term plan to address the circumstances that led to the need to merge or partner, the problems will likely resurface over time. If there is a poisonous element in the community, it must be eliminated before joining with another community or risk poisoning it as well.

  9. Poor communication

    Gossip, infighting, lack of transparency and closed-door leadership meetings, especially surrounding important decisions, are indications of unhealthy internal communication within the parish.

    Poor external communication is also a sign that the parish is likely to struggle with growth and evangelism. Websites that carry outdated information, for example, are an obvious indication to the outside world that the parish is in crisis and unable to maintain the most basic communication requirements

  10. Emptying endowments

    When endowment capital is used for the operational budget with no repayment plan, it is often a Band-Aid solution to cover deeper problems. Using endowment funds for immediate problems with no long-term replacement plan is a sign that the parish has stopped considering its own future. If a parish stops funding its future, it may not have one.

Youth Ministry, the Forgotten Ministry

A strange title, I know. After all, much energy and talk is dedicated to youth ministry in a manner of speaking, but it is a ministry that is about a ghetto.

When we speak of ministry to our congregations, we speak in broad open terms. We do ministry. Ministry is about visiting our parishioners; shut ins, providing pastoral care and support during difficult times, programs and education and making sure to provide a relevant worship experience with good sermons.

And then we do youth ministry, which is somehow separate from the above. It is about games, and making Jesus fun, praise music and being a teenager’s buddy. Maybe we have watch Dogma one too many times, but we treat our youth different then we do anyone else. We dress up our liturgies and beliefs in praise services with the Buddy Christ and more often than not, it is an afterthought.

Seriously, ask yourself how often your priest visits shut ins, elderly and the parish list. Hopefully quite a bit. Then ask yourself how often does your priest make an appointment to visit a teenager and sit down with them in a home visit? Not very likely that they search out the teenager specifically, but will perhaps at best visit a family as a whole. In fact, we go so far as to hire specialized workers, Family and Youth Ministry specialist to talk to this minority and group that we have unintentional other’d. We create special rooms for them away from everyone else, where hopefully they will not disturb the rest of us. And we create events tailored for them and only them. In essence we cut them off from the rest of the congregation, from the body of Christ, and then we wonder why they don’t feel connected or comfortable in their church.

I don’t mean to belittle the ministry the dedicated Family and Youth Ministry specialists provide, but my question is why don’t priest and pastors visit teens? Why do we treat them differently? And why are we surprised when they act differently?
For far too long we have forgotten youth ministry and have asked others to do it. We have delegated an entire area of ministry to others. And then we ask ourselves, where are the youth? Why aren’t they in church?

Seriously??

I mean, have we bothered to develop a relationship and build trust with them like we do their parents and grandparents? Are we there while they face difficult choices in life? Stuff surrounding sex, drugs, bullying, selfhood, becoming an adult, becoming a Christian? Are we walking with them in their journey of faith? Are we taking them as serious as we do Mrs. X, head of the altar guild and lifelong parishioner?

And when they finally come out of those teen years and move out of their parents home are we really surprised that they don’t want to be part of a community of believers? After all what have we done for them? We ghetto-ize them, we trot them out to be cute for us in front of the congregation, we make them servers when old enough, but really spend no time with them and then they leave to go away to university and that is the last we see of them.

Youth ministry, like any ministry, is about relationships. It is about building trust and being there in difficult times to be a friend, a guide, a mentor, and a spiritual advisor. It is about teaching them how to rely upon Jesus Christ, how to pray and to discern where the Holy Spirit is calling them in their lives.

In effect, youth ministry is just ministry and the sooner we stop labelling it as something other, the better off we will be.